"Jay Murr on Jan 1st, 1949 took possession of the building which for fifty years housed the C.E. Belville Grocery Store. This change was made as his grocery business had grown and he felt he needed more room. Jay, who is an ex G.I. who was with the Army for 30 months in the ETO and took part in two campaigns, purchased his grocery store from Earl Harner on Nov. 20th, 1947, which was located in the Ross Seiler Building on South Main St.
The new store is being redecorated and fitted out to handle a complete line of fresh fruits and vegetables, groceries and meats. The self-service type of store will be maintained. According to the Murrs, they expect to have a three day grand opening, beginning next Thursday, Jan 19th, and are making preparations to have it interesting for all who attend. Jay, who is 26, is one of a family of eight children, and three of his brothers also saw service in the recent World War. He is a native of New London and spent most of his life here and attended local schools, being a graduate of the NLHS Class of 1942.
His wife, Eleanor Linder Murr, formerly of Wellington, has been a great help to Jay in his business, as she too, had previous experience in merchandising. They have two children, Norman Douglas and Edward Jay and live in their own home at 48 Third St. Herald Murr, an experienced grocer, assists his brother in the store as does Dora Jean Spencer."

Jay and Eleanor are still with us today. Jay is now retired from Jennings and Churella Construction and is best known for his work in the Boy Scouts of America. He has been in scouting most of his life and still works with the boys and is quite proud of their new cabin in the park. Jay is one of only two New Londoners who have received the "Silver Beaver Award", the highest award of scouting, given to the few people who have dedicated their lives to the Boy Scouts of America. Jay and Eleanor are two of New London's finest citizens!

From a 1949 New London Record